FiFO is a real heart and soul cycle company with a focus on celebrating cycle culture whilst making products in a sustainable way. The company is based in Red Hook, Brooklyn but travels around the world to work with local craftspeople on unique products. The company was founded by Fiona Ryan (of Red Hook Crit cap design fame) in 2007 to make unique and functional accessories for cycling, driven by a desire to honour and support traditional craft in local communities in the face of global manufacturing.

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