Smith Optics & Helmets

If you read that a company that continues to grow, create and thrive was first established back in the 1960s, then it probably owes its longevity to a break-out innovation and decades of r&d. With Smith Optics, it was the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam that sent this Sun Valley, Idaho based firm soaring; and they never really looked down.

From those early days when founder Dr Bob Smith would trade early prototypes for ski lift passes to test out his game-changing goggles, to setting new standards for sports eye-wear through countless innovations which most recently found form in the ChromaPop lens, Smith Optics have always been synonymous with best in class tech, design and style.