Brand Profiles

Read Features, Stories & Reports about Brand Profiles, and check out other great bike articles at Always Riding.

  1. Coming soon... new Pedal Ed women's collection

    Coming soon... new Pedal Ed women's collection
      We are really excited to announce that we will soon be stocking the brand new Pedal Ed women's collection!!! Offering a comprehensive range of summer riding kit, the full collection includes jerseys, shorts, base layers, socks and outer layers. It was designed in collaboration with female riders from around the world, pros and regular riders alike. We can't wait...
  2. Introducing… Velocity Cycle Wear!

    Introducing… Velocity Cycle Wear!
      We are excited to announce the arrival of Velocity Cycle Wear to Always Riding HQ this week! We have been eyeing up their awesome urban cycling trousers for a while now so it has been a great pleasure to add them to our range of urban cycle apparel. With options for men and women, the trousers are great if...
  3. #STREETSOFCHROME: Trashhand x Chrome Niko Camera Bag Launch

    #STREETSOFCHROME: Trashhand x Chrome Niko Camera Bag Launch
      Dilapidation, graffiti, abandoned spaces. Not typical subjects for the traditional urban photographer. But then Serdar Ozturk (better known by his Instagram-alias Trashhand) is not your typical photographer. Taking a unique perspective on the urban landscape, with a particular focus on the hidden and forgotten spaces in cities, Trashhand’s photography is striking and immersive. Trashhand has been making waves in...
  4. Blue-Sky Thinking - The Porcelain Rocket Mr Fusion Saddle Bag

    Blue-Sky Thinking - The Porcelain Rocket Mr Fusion Saddle Bag
    The Mr Fusion seatbag is an exciting new addition to our range of Porcelain Rocket bikepacking bags. Ideal for bike packers, commuters and long distance roadies alike, it has 5-13 litres of capacity and a design which can be fitted to virtually any bike (you just need a minimum amount of saddle-tyre clearance). This is probably the single product we...
  5. Celebrating The Spirit Of Adventure, Pedla Unveils Their New Collection

    Celebrating The Spirit Of Adventure, Pedla Unveils Their New Collection
    Taking inspiration from the thrill and excitement of a new bike adventure, Pedla's new range - the Adventure Collection - is made for adventuring. Bike adventures are a feast for the senses, with new sights, sounds and smells all adding to the experience of pedalling through a new landscape. There is a sense of excitement and expectation as you wonder...
  6. Get through the season in style with winter cycling gear from Cafe du Cycliste

    Get through the season in style with winter cycling gear from Cafe du Cycliste
    Winter is coming, which means it's time to dig out the lights, check they still hold their charge, maybe fit some mudguards or a new set of tyres ready for the wet, or perhaps switch over to the faithful winter hack bike . Being on the cusp of a new season, now is also a great time to review winter...
  7. Introducing... RoadRunner Bags!

    Introducing... RoadRunner Bags!
    Already well loved by Stateside riders, RoadRunner bags have now made it across the pond to us here in Blighty thanks to an exciting partnership we have just got going with the guys. We’re stoked to be able to offer up a little of their radness to riders on our green hills and beyond. So who are they? For riders...
  8. Discovering Columbus: Inside Cinelli

    Discovering Columbus: Inside Cinelli
    Downing our espressi, we hop on a passing yellow tram at Porta Ticinese and rattle down Via Torino towards the city’s dead-centre. Through the morning Milanese rush hour rain, the iconic old streetcar’s dinging bell gently nudges through the commuters as they weave in and out of cafes and tabacs. Our tram lurches to a stop, and for a moment...
  9. Pas Normal Studios - Pro Quality Cycling Kit For Proper Winters

    Pas Normal Studios - Pro Quality Cycling Kit For Proper Winters
    Bleak, harsh, cruel... beautiful, dramatic and enticing, Scandinavia includes some of the toughest terrain and stunning scenery on the planet. It's no wonder that Denmark-based Pas Normal Studios is becoming known for making understated, effective kit for winter riding. Until recently, hearing the words ‘Scandi’ and ‘cycling’ together may most likely have brought to mind the Danish cycle chic which...
  10. Looking Cool Whilst Staying Warm - Ornot Autumn / Winter Cycling Kit

    Looking Cool Whilst Staying Warm - Ornot Autumn / Winter Cycling Kit
    As the nights draw in and the temperatures drop, having the right kit for winter cycling can be a great motivator for getting out on the bike when you might rather roll over and curl up under the duvet. Ornot’s autumn/winter range for 2017 includes updated arm and leg warmers and thermal bib shorts as well as a gorgeous orange...
  11. Shoe and shin friendly pedals for urban riding!

    Shoe and shin friendly pedals for urban riding!
    Have you experienced the pain of whacking a shin or damaging a pair of expensive shoes on your pedals whilst riding around town? Finding the right pedals to use for urban cycling can be difficult, particularly when you want to wear ‘normal’ (i.e. non-cycling-specific) shoes when out and about on your bike. Luckily for those of us who follow the...
  12. Transporting a bike by car or van - pro kit you can use

    Transporting a bike by car or van - pro kit you can use
    Transporting your bike safely and conveniently can sometimes seem like more of a challenge than the actual ride you are setting out to do (Disclaimer: this is probably not true if you’re heading to Paris-Brest-Paris or something similarly epic). Seriously though, at its best moving your bike around by car or van still tends to be a bit of a...
  13. Choosing your Cambium C13 Saddle Width

    Choosing your Cambium C13 Saddle Width
    With the release of the Cambium C13 one-piece braided carbon frame saddle - a racing evolution of the phenomenally successful Cambium C15 model - Brooks England has taken a decisive step to support the more hard-charging 'on the rivet' road cyclist. With a vulcanised rubber and cotton saddle upper for a reassuring natural flex mated to a continuous carbon saddle...

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