Chrome Industries

  1. Chrome Cycling Trousers and Shorts

    Chrome Cycling Trousers and Shorts
    Casual cycling leg wear is a difficult piece of clothing to find, even at the best of times. Standard denim or cotton trousers look the part off the bike, but tend to wear through all too quickly. Bib shorts and mountain bike baggies are great for on the bike, however you are risk of being commented on by other members...
  2. Ten of our all-time favourite Always Riding products

    Ten of our all-time favourite Always Riding products
    What are the key characteristics of a great cycling product? Durability? Innovativeness? Plain old good looks? We think all of these attributes have a role to play when it comes to high quality, attractive cycling apparel and accessories. Here are some products which have stood the test of time and are as popular now as when we first added them...
  3. Passion, Pace and Peanut Butter... the ELF fixed crit racing team

    Passion, Pace and Peanut Butter... the ELF fixed crit racing team
      The Red Hook Crit in Brooklyn this weekend marks the start of the international fixed gear crit racing season for 2018. Now in its 11th year, the event brings together over 450 riders from over 40 countries to race against each other on a closed circuit course on fixed-gear, brake-less track bikes. If you're lucky enough to be able...
  4. #STREETSOFCHROME: Trashhand x Chrome Niko Camera Bag Launch

    #STREETSOFCHROME: Trashhand x Chrome Niko Camera Bag Launch
      Dilapidation, graffiti, abandoned spaces. Not typical subjects for the traditional urban photographer. But then Serdar Ozturk (better known by his Instagram-alias Trashhand) is not your typical photographer. Taking a unique perspective on the urban landscape, with a particular focus on the hidden and forgotten spaces in cities, Trashhand’s photography is striking and immersive. Trashhand has been making waves in...
  5. North by North West - Part 1

    North by North West - Part 1
      Say Portland and as with all good word association games, you are likely to receive a range of responses; Coffee culture. Cool. Rain. Nike. Craft beer. Rain. I know, I mentioned rain twice. That's because the Pacific North West can get a little bit damp. So for a company like Always Riding which is based on the edge of...
  6. Our favourite travel bags for cyclists

    Our favourite travel bags for cyclists
    Cycling and travel go hand in hand - cycling is in itself a form of travelling after all. Having a great bag to pack all your stuff into can make a big difference to your trip, whether you are looking for a commute bag which you can also use for holidays and weekend breaks, planning a trip where you'll take...

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